![]() That's comparable with other services, including Amazon Video, Fandango Now, and Vudu.ĬEO Galen Smith says Redbox On Demand isn't really trying to compete with those more established VOD services. A check of a few popular movies-"Wonder," "Blade Runner 2049," "Dunkirk," and "Wonder Woman" -showed that HD versions typically cost $6 for rentals and $15 or $20 to buy. Those prices are lower than what you'll often find on services such as iTunes and Amazon Video.īut the discounts are mainly reserved for titles in standard definition. With Redbox On Demand, you can stream older, catalog titles for $2, and new releases start at $4 for a 48-hour viewing window. One of the key appeals of Redbox kiosks has been a low $1.50-a-day price for DVD rentals. Redbox On Demand is supported on a decent array of streaming devices, including Apple TV and Roku streaming players, smart TVs, computers, and Android and iOS mobile devices. and "The Martian," from 20th Century Fox-cost $2.50 per night, or 50 cents more than a regular Blu-ray rental.Īnd the company just rolled out a new loyalty program, called Redbox Perks, that lets kiosk and on-demand customers earn rewards toward rentals, purchases, and eventually, other items. The titles-Disney-Marvel's "Black Panther" Lionsgate's "The Commuter" "The Matrix," from Warner Bros. markets: Austin, Detroit, Los Angeles, Miami, New York, and Seattle. Redbox is also bolstering its kiosk disc-rental business by offering 4K Blu-ray titles- many with HDR-as part of a test in six U.S. But, Rayburn says, "The upside is similarly limited, since the appeal will mainly be to its existing kiosk customers." Instead, the company pays a fee only when someone rents or buys a movie. "With a video-on-demand service, Redbox doesn't have the big upfront licensing costs you have with a subscription service" he says. ![]() Redbox consumers may prefer that, but it should also help the company keep costs down, says Dan Rayburn, principal analyst at Frost & Sullivan. ![]()
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